Focus on Haulotte Shanghai’s spectacular customer event

On March 28th, 2021, with the theme of «Coming for You», Haulotte Shanghai held a customer seminar in Jinan City, Shandong Province. More than 120 customers from 30+ cities from Shandong and surrounding areas attended the event. The impressive show, which presented the performance of the Haulotte equipment, made a strong impression to customers.

A breathtaking experience

In an overexcited atmosphere - dynamic music, lighting effects and a street dance performance - Haulotte Shanghai revealed the impressive steel structure of nearly 8 meters high, created for the show. On stage, Haulotte engineers handled OPTIMUM8 scissor lifts and HA16 RTJ articulated booms to illustrate the MEWPs characteristics.





A «fight at altitude» session was organized to demonstrate the agility of the OPTIMUM8 scissors. A scissor equipped with sharp tools at the front had to pierce the balloons located on a second machine without damaging it. «Proportional movements are impressive!» said one of the participants.





Mr. Liu Chunlong, a famous aerial calligrapher, made a 10-meter-high banner on the HA16 RTJ articulating boom. The audience, under the spell, was amazed by the precision and fluidity of the machine’s movements. Two giant screens also broadcasted live the performance of two HA16 RTJ booms in off-road conditions. Followed by drones, participants were able to witness the equipment’s exceptional drivability, even on the roughest terrain.


After nearly 2 hours of the audiovisual show, the audience on hand was eager to try the machines.

«We are satisfied with the outcome of the event: our customers will still have an indelible memory of this event»

said Tim Mo, Marketing Manager at Haulotte Shanghai.

Indeed, Haulotte received big purchase orders for scissors and boom lifts this evening.

Haulotte Shandong Customer Support Center aims at helping its customers to decrease their Total Cost of Ownership. It provides a machine display of the full product range, logistics coordination for machine delivery, a professional local service and an efficient parts center, covering North China. Based on its successful experience in Shangdong, Haulotte Shanghai now wants to speed up the building of customer support centers in Central China, South China and Southwest China to provide customers with targeted and valued services in theses different regions.