Haulotte, a global leader in people lifting solutions, is pleased to announce the appointment of Guillaume Van Hoeck as Managing Director Europe, succeeding Patrick Murris.
With over 25 years of experience in global B2B environments, Guillaume Van Hoeck brings a proven track record in sales, marketing, service, and multicultural team leadership across continents. Known for his agile leadership, strategic vision, and strong customer focus, he has consistently demonstrated the ability to adapt and lead in complex, international contexts.
Since joining Haulotte in 2014, Guillaume has held several key roles within the Group. He began by leading aftermarket operations across Europe, developed strong partnerships with key accounts, and most recently revitalized the Scandinavian subsidiary, repositioning Haulotte as a major player in Northern Europe.
Since joining Haulotte in 2014, Guillaume has held several key roles within the Group. He began by leading aftermarket operations across Europe, developed strong partnerships with key accounts, and most recently revitalized the Scandinavian subsidiary, repositioning Haulotte as a major player in Northern Europe.
New chapter in Haulotte’s European strategy
“I’m honored to succeed Patrick Murris, whose vision and commitment have significantly contributed to Haulotte’s success in Europe,” said Guillaume Van Hoeck.
“I will rely on the strength of our local teams, our operational excellence, and our close relationships with customers to strengthen our position across European markets. Haulotte has been serving Europe from within Europe for forty years. In a time of uncertainty and complexity, values like stability, reliability, and long-term relationships are more important than ever—and Haulotte is uniquely positioned to uphold them.”
“I will rely on the strength of our local teams, our operational excellence, and our close relationships with customers to strengthen our position across European markets. Haulotte has been serving Europe from within Europe for forty years. In a time of uncertainty and complexity, values like stability, reliability, and long-term relationships are more important than ever—and Haulotte is uniquely positioned to uphold them.”
This leadership transition marks a new chapter in Haulotte’s European strategy, which has flourished under Patrick Murris. Over the past eight years, he has guided the Group through economic shifts and internal transformations while reinforcing its customer focus and accelerating its digital and service evolution.
