Haulotte Group, specialist in lifting equipment, proudly announces the launch of new websites for each of its 21 subsidiaries, as well as the complete overhaul of its corporate website. This major digital transformation marks a significant step forward in Haulotte's commitment to providing a superior online experience for its users.
Main objective: improve the user experience
Haulotte Group has undertaken a complete overhaul of its websites, with the primary mission of simplifying and enriching the user experience. Whether on a desktop computer, tablet or smartphone, the new sites feature an intuitive design that enables fluid navigation and quick access to essential information.
"We were keen to offer intuitive websites with fluid, engaging navigation to enhance the user experience and get visitors where they need to go in as few clicks as possible," says Stéphane Goulois, UX designer at Haulotte.
"We were keen to offer intuitive websites with fluid, engaging navigation to enhance the user experience and get visitors where they need to go in as few clicks as possible," says Stéphane Goulois, UX designer at Haulotte.
Discover the new Haulotte Group website: comprehensive, informative, and user-friendly
Haulotte's revamped corporate website features a sleek, modern design with enhanced functionality and responsiveness, ensuring an optimal user experience across all devices. Whether you’re accessing the website from a desktop, tablet, or smartphone, the intuitive design allows for seamless navigation and quick access to essential information.
Available in both English and French, the new corporate website offers a wealth of information about Haulotte, including:
- Group presentation: Learn more about the company’s history, mission, values and governance.
- Group’s ambition: Explore Haulotte’s CSR approach (Corporate Social Responsibility) and its commitment to sustainable practices and community engagement.
- Commercial network: Discover Haulotte’s extensive global commercial network.
- Investment and legal information: Access financial news and legal information pertinent to investors.
- Recruitment: Find out how to join the Haulotte team with a dedicated section featuring all available job offers.
Enhanced subsidiary websites: localized, informative, and engaging
In addition to the corporate website, Haulotte has also redesigned its 21 subsidiary websites to better serve local markets. Each subsidiary website is tailored to provide region-specific information and support, featuring:
- Subsidiary information, contact and language: Access detailed information about each subsidiary, including contact details and commercial networks. Contact forms have been upgraded to help you get in touch with the subsidiary. Additionally, reflecting Haulotte's global reach, the websites support multiple languages, ensuring accessibility for customers worldwide.
- Product and service information: Explore comprehensive information about Haulotte’s product offerings and services. Book services or request quotes directly on the subsidiary website!
- Distributor networks: Find local distributors and service providers easily
New Feature: "Find the Right Machine" Comparator - one of the standout features of the redesigned subsidiary websites is this new comparator.
This innovative tool helps customers identify the perfect machine for their specific needs through a simple questionnaire. Based on these inputs, the comparator generates a top 3 list of machines that best match the specified requirements.
Users can then opt to compare these three machines in detail. By clicking "Compare," a comprehensive table is displayed, offering a side-by-side comparative report of all the data for the selected machines. This report can be downloaded, or users can click "See More" on each machine for additional information.
The redesigned websites are part of Haulotte's ongoing efforts to enhance customer engagement and satisfaction. By providing easy access to comprehensive information and resources, Haulotte aims to support its customers at every stage, from product selection to post-purchase service.
